Prezcobix Positively Fearless Campaign
Prezcobix is an HIV medication, and they approached us to help them reach out to a community at risk.
One in every two black men who identify as gay or bisexual will be diagnosed with HIV at some point in their lives.
Given this staggering statistic from the CDC, we decided to work with Black Pride events in DC and Atlanta to raise treatment awareness, not for the brand but for the community. We sponsored the events and provided an empowering rallying cry: Let's live Positively Fearless, whoever we are.
Anthem video created with AD Kelly Mayo